{"id":578,"date":"2022-05-22T16:04:57","date_gmt":"2022-05-22T16:04:57","guid":{"rendered":"https:\/\/www.emupartners.com\/en\/?page_id=578"},"modified":"2022-05-22T16:05:56","modified_gmt":"2022-05-22T16:05:56","slug":"brand-guidelines","status":"publish","type":"page","link":"https:\/\/emupartners.com\/en\/affiliate\/emupartners-marketing-tools\/brand-guidelines\/","title":{"rendered":"Brand Guidelines"},"content":{"rendered":"\n<h1>Our product Brand Guidelines<\/h1>\n<p>With all of our brands, we\u2019re very protective about our brands and any partners that we work with need to promote our products in accordance with our brand guidelines to keep a consistent and professional appearance.<\/p>\n\n<p><u>The original EmuCasino brand guidelines<\/u><\/p>\n\n<p>Although its brand guidelines are now obsolete, launched in July 2012, the original EmuCasino proved to be a highly successful site with a quirky, yet fun feel to it with an Aussie theme that captured the imagination of its players.<\/p>\n\n<p>The site had the following brand guidelines:<\/p>\n\n<p>Fonts<\/p>\n<ul>\n<li>Primary font: Bellerose (logo)<\/li>\n<li>Secondary font: Arial (bold)<\/li>\n<\/ul>\n<p>Font Colours<\/p>\n<ul>\n<li>Standard orange: ff8503<\/li>\n<li>Black: 000000<\/li>\n<li>White: ffffff<\/li>\n<li>Grey text: 888888<\/li>\n<li>Green: 188648<\/li>\n<li>Brown: 3f1b00<\/li>\n<\/ul>\n<p>Others<\/p>\n<ul><li>Orange: darker- static<\/li>\n<ul>&#8211; ff8300<\/br>\n&#8211; bd4100<\/ul>\n<\/ul>\n<ul><li>Lighter- roll-over<\/li>\n<ul>&#8211; ffa50b<\/br>\n&#8211; f57403<\/ul>\n<\/ul>\n<ul><li>Gray: darker- static<\/li>\n<ul>&#8211; b0afae<\/br>\n&#8211; 6e6e6e<\/ul>\n<\/ul>\n<ul><li>Lighter- roll-over<\/li>\n<ul>&#8211; c9c8c6<\/br>\n&#8211; 9e9e9e<\/ul>\n<\/ul>\n<ul><li>Green: darker- static<\/li>\n<ul>&#8211; 2aba7c<\/br>\n&#8211; 0c6325<\/ul>\n<\/ul>\n<ul><li>Lighter- roll-over<\/li>\n<ul>&#8211; 51dea1<\/br>\n&#8211; 19a943<\/ul>\n<\/ul>\n\n<p><u>The re-launched EmuCasino 2.0 brand guidelines<\/u><\/p>\n<p>Following on from the success of the original EmuCasino site, we re-launched our EmuCasino site in July 2014, exactly two years after the highly successful original. The main objective was to offer customers far better functionality and an overall greatly improved user experience and retention setup. Although we kept the overall brand colours and theme similar, numerous changes were made to reflect the overall fresh design that included changing the brand guidelines.<\/p>\n\n<p>As such, the below brand guidelines are the current and correct ones:<\/p>\n\n<p>Fonts<\/p>\n<ul><li>Primary font:<\/li>\n<li>Secondary font:<\/li>\n<\/ul>\n<p>Font Colours<\/p>\n<ul>\n<li>Standard orange:<\/li>\n<li>Black:<\/li>\n<li>White:<\/li>\n<li>Grey text:<\/li>\n<li>Green:<\/li>\n<li>Brown:<\/li>\n<\/ul>\n<p>Others<\/p>\n<ul><li>Orange: darker- static\n<ul>&#8211; ff8300<\/br>\n&#8211; bd4100<\/ul>\n<\/ul>\n<ul><li>Lighter- roll-over\n<ul>&#8211; ffa50b<\/br>\n&#8211; f57403<\/ul>\n<\/ul>\n<ul><li>Gray: darker- static\n<ul>&#8211; b0afae<\/br>\n&#8211; 6e6e6e<\/ul>\n<\/ul>\n<ul><li>Lighter- roll-over\n<ul>&#8211; c9c8c6<\/br>\n&#8211; 9e9e9e<\/ul>\n<\/ul>\n<ul><li>Green: darker- static\n<ul>&#8211; 2aba7c<\/br>\n&#8211; 0c6325<\/ul>\n<\/ul>\n<ul><li>Lighter- roll-over\n<ul>&#8211; 51dea1<\/br>\n&#8211; 19a943<\/ul>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Our product Brand Guidelines With all of our brands, we\u2019re very protective about our brands and any partners that we work with need to promote our products in accordance with our brand guidelines to keep a consistent and professional appearance. The original EmuCasino brand guidelines Although its brand guidelines are now obsolete, launched in July [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":562,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-sidebar.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keep brand promotion consistent - brand guidelines | EmuPartners<\/title>\n<meta name=\"description\" content=\"Make sure you promote us the right way and get hold of our brand guidelines \u2605 Register today and start earning great commission on your players!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep brand promotion consistent - brand guidelines | EmuPartners\" \/>\n<meta property=\"og:description\" content=\"Make sure you promote us the right way and get hold of our brand guidelines \u2605 Register today and start earning great commission on your players!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emupartners.com\/en\/affiliate\/emupartners-marketing-tools\/brand-guidelines\/\" \/>\n<meta property=\"og:site_name\" content=\"Emupartners\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-22T16:05:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/172.31.29.214\/en\/#website\",\"url\":\"https:\/\/172.31.29.214\/en\/\",\"name\":\"Emupartners\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/172.31.29.214\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emupartners.com\/en\/affiliate\/emupartners-marketing-tools\/brand-guidelines\/#webpage\",\"url\":\"https:\/\/emupartners.com\/en\/affiliate\/emupartners-marketing-tools\/brand-guidelines\/\",\"name\":\"Keep brand promotion consistent - 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